If you run a hotel, guest house or B&B in Essex, London and the South East, you are operating in one of the most competitive markets. Hotel search engine marketing helps get your business ranking higher on Google so that you get noticed by the people that matter – your customers.
In this digital age, more than 80 percent of hotel, guest house and self-catering accommodation bookings are done online, so hotel search engine optimisation services can have an enormous impact on the success of your business. Little wonder that SEO for the hotel industry is seen as one of the most important digital marketing tools in the sector.
What does hotel / bed and breakfast SEO involve?
It all begins with your site. Many people think that SEO is all about inserting the right keywords, meta tags and links, but while these are certainly important, there is far more to hotel SEO than that.
The search engines look at your site from the visitor’s perspective, and we will do the same. Is it user friendly and easy to navigate? Is it well laid out with attractive and relevant images that will draw visitors in and keep them there? How about online booking capabilities? And can visitors see feedback from previous customers?
Looking deeply into all these areas provides the first steps towards using SEO as part of a broader strategy of digital marketing for B&Bs, guest houses and hotels.
Keeping it fresh
Some people make the mistake of assuming that SEO is something that can be done once and then ticked off the list. However, the key to consistently ranking well in the search engines is to make SEO an ongoing process. Search engines love to see fresh content being added regularly, and our professional team of writers can create keyword-optimised blogs and articles about what is happening in the local area that will gain your site a reputation as an authority and will ensure people keep coming back.
What about self-catering?
The same principles apply when it comes to self-catering cottages, apartments and town houses, only here, you are in an even more crowded and competitive setting. We can help you come up with ideas on how to promote your self-catering property, whether it is through social media marketing, shrewd use of pay per click strategies (PPC) or other digital marketing techniques.
Get ahead of the rest
When it comes down to it, hotel search engine marketing is all about getting your business ahead of the competition. So whether you need to boost the SEO for your hotel or guest house, or you are looking for some help on more effective digital marketing for self-catering apartments and cottages, get in touch. Together, we can work to come up with the strategy that will be right for you and will drive your business up the search engine rankings.