At FSE, we’re big advocates of WordPress as a web platform, but why do most web designers consider WordPress websites so SEO-friendly? Here are five reasons why we’d recommend using the open source content management system if you’re looking to rank highly in the search engines.
The Code Behind WordPress is Simple
Search engines can read and index a site’s content much more efficiently when a website’s code is straightforward. WordPress templates are typically uncluttered and well-structured, which ultimately helps search engine crawlers navigate the site much faster.
Anyone Can Use The Interface
WordPress is about as user-friendly as they come and makes it incredibly easy for you to change the content on your site. Because the system is self-contained, users can also upload images, galleries, videos and documents without needing to worry about delving deep into the back-end of the software, meaning that the site’s copy can be kept fresh and up to date without getting specialist designers or developers involved. Calling in the professionals every time you want to change something simple, like a header or a picture, can be quite expensive, so having the option to ‘do it yourself’ helps to bring costs down for business owners (plus, saving money in this area means you’ll be able to spend more on your marketing campaign!).
That said, WordPress is very flexible – professionals can fully customize each template to meet a client’s specific requirements. And because it’s an open source CMS, you’ll be able to look to a worldwide community of developers for tutorials, development ideas and on-going technical support if you come across any problems.
You Can Add as Many Pages as You Like
Adding a new page to your WordPress site is as simple as pasting content into an editing box and clicking ‘Update’. Even webmasters who don’t have a lot of technical knowledge will be able to get to grips with the software in just a few hours. Also, the performance (ie the speed and functionality) of the site will not be affected if you choose to expand the site with thousands upon thousands of pages, making it a scalable option for businesses that are growing quickly.
WordPress’ Blogging Capabilities Are Just a Click Away
We always recommend adding a blog to your site and updating it with fresh content as regularly as possible. WordPress originally found its feet as a blogging platform, so as these capabilities are already pre-installed, integrating a blog into your site is simple. You can make your site’s design more dynamic by adding a list of your most recent posts to other pages on your site, and setting up RSS and email subscriptions to your blog is a breeze too.
Plugins Give You Endless Design Possibilities
WordPress plugins can be used to extend the functionality of the site. These handy little add-ons allow you to play around with loads of different features without having to learn PHP. For example, you can add extended galleries, calendars and social media widgets to your pages, or add spam protection forms and Captchas to certain areas of the site if you need to. Plugins like the All in One SEO Pack helps SEOs like ourselves handle your website’s meta tags with minimum fuss, which is crucial as these form the building blocks of your optimisation campaign. We can even make use of this functionality on WordPress e-commerce sites.