PPC Agency in Essex.

What Are The Benefits of PPC?.

Google’s own Pay Per Click (PPC) model allows you to bid for ad space in the most prominent positions on the page 1st page of Google. The platform let’s you control which keywords your ads show up for and how much you pay each time a potential customer clicks on your ad. This means you can choose the type of audience that you want to target and allows you to have complete control over your marketing budget and how much you spend daily, weekly or monthly via Google Ad’s.

We can set click budget limits within your PPC account meaning we can turn your campaign on or off, dependent on how much money you have set aside for your campaign. There’s no commitment required, and therefore it’s an entirely flexible way to advertise to a relevant audience of thousands at the flick of a switch!

Why Choose PPC for your Business?.

Though it’s a simple concept, it can be tricky to make sure your PPC account performs as well as it should. This is where our Pay Per Click consultants in Essex come in. We will structure your campaign so that it contains relevant and highly targeted ad groups. This encourages higher conversion rates and essentially means you’ll be getting more leads and sales for the money you’ve invested in the service. Once the entire account has been set up and optimised, we’ll then run your ads to your budget, constantly monitoring and adjusting the campaign to make sure it’s running at its full potential at all times. PPC requires tweaks throughout the month to ensure that we are providing as much high quality traffic as possible.

We offer PPC management as a standalone service, but why not combine it with a search marketing package for a truly integrated approach?

We’ll have you dominating the search engines in no time! Interested? Give us a call for a chat about what Pay Per Click advertising can do for your online business.

Please note that Freelance SEO Essex is VAT registered and all guide prices listed on our website are subject to the current rate of VAT (20%).

PPC Set up.

A typical PPC account set up would include:

• Keyword research tailored to your target your service areas
• Competitor analysis to identify gaps and opportunities in the local market
• Campaign structure build — ad groups organised by service, location, or intent
• Ad copywriting — multiple variants per ad group for A/B testing
• Landing page recommendations aligned to each campaign theme
• Conversion tracking setup (calls, form fills, enquiries)
• Google Business Profile linking and location extensions
• Budget allocation and bidding strategy configuration
• Negative keyword list creation to filter irrelevant traffic
• Google Ads account audit (if taking over an existing account)

Starting from £300+VAT (one-off fee)

PPC Monthly Management.

A typical PPC campaign would include:

• Ongoing keyword performance monitoring and expansion
• Search term report reviews — adding negatives and mining new opportunities
• Bid adjustments based on performance data (device, time, location)
• Quality Score monitoring and landing page alignment improvements
• Budget pacing checks to ensure spend stays on track throughout the month
• Monthly performance reporting with key metrics (CTR, CPC, conversions, ROAS)
• Campaign scaling recommendations as results improve
• Seasonal adjustments to bids and budgets where relevant
• Monthly catch up

Starting from £350+VAT per month