Freelance SEO Essex Help Local Dentist Increase Enquiries.

Sharrow weren't easily found locally online and wanted to increase their visibility in Chelmsford and the wider Essex area..

Sharrow Dental Surgery have been serving the local community in Chelmsford since 1964. They're an established family dentist, with a fully equipped dental surgery, offering a broad spectrum of dental treatments, ranging from paediatric services, periodontal treatment and simple restorative dentistry to more complex cosmetic and implant dentistry. They needed help to increase visibility locally and drive new enquiries.

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The Solution.

Freelance SEO Essex created an SEO strategy for the client, based around the top services they wanted to target locally. Keyword research was done as a first step, to identify the best areas to optimise.

We worked with the client to focus on building out their services pages to target keywords such as Invisalign, endodontics, periodontics, smile makeovers, composite bonding, teeth whitening, veneers, and cosmetic dentistry. We re-drafted the content on each page and added new and relevant content such as FAQs, as well as creating targeted blogs and news articles.

We also improved the client’s internal and external link building profile to improve the authority of their website.

Additionally, the client required some technical optimisation to fix errors affecting their SEO performance. A series of updates was carried out to the client’s website, to improve user experience, including making changes to their calls to action, web forms, site speed, and imagery. This helped to ensure that conversions were maximised from the additional traffic generated to the website as a result of the SEO campaign.

Sharrow Dental has seen a a significant uplift in monthly enquiries during the period we’ve worked together.

We continue to work with the client to maintain SEO and improve their rankings further, solidifying their strong positions on the 1st and 2nd pages. The company now rank top for many of their target keywords such as ‘dentist in Chelmsford’. We also carry out some work for their sister websites, Advent, and Springfield dental practices.