Freelance SEO Essex Boosts Resurfacing Company Enquiries by 87%.

KDG Surfacing wanted to pave the way for better Google visibility and more enquiries.

KDG Surfacing came to Freelance SEO Essex through a recommendation from an existing client. The company was struggling with poor Google visibility, inconsistent enquiries and increasing marketing costs with little return on investment. Looking to establish themselves as a leading tarmac and resurfacing contractor across the South East, KDG needed a strategy that would improve their online presence and generate a more consistent flow of enquiries throughout the year. Freelance SEO Essex developed a tailored SEO and PPC approach, focusing on improving website performance, building credibility and attracting both residential and commercial customers.

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The Solution.

To help KDG Surfacing become a leading tarmac and resurfacing contractor across the South East of England, Freelance SEO Essex developed a tailored SEO and PPC strategy focused on improving online visibility, building credibility and generating consistent enquiries. We began by reviewing their existing website, improving its content, imagery and positioning to appeal to both residential and commercial customers.

We then worked closely with KDG Surfacing to develop a new, conversion-focused website featuring detailed project case studies and location-specific content to target customers across the South East. Alongside this, we introduced a customer review strategy to strengthen their online reputation and build trust with potential customers. Through ongoing content improvements, landing page A/B testing and targeted PPC campaigns, we focused on attracting relevant traffic and converting more visitors into enquiries.

One of the biggest challenges was maintaining consistent enquiries during the colder, quieter months when demand for resurfacing services typically declines. Our ongoing strategy has helped KDG Surfacing secure work throughout the year, reducing their reliance on the busy summer period. Over our four-year partnership, we’ve continued to refine their digital presence, contributing to record months for phone calls and contact form enquiries, alongside consistent year-on-year revenue growth.