A Brief Guide to Linkbuilding.
Gaining more exposure from the search engines will generate more page views,
which in turn will create more revenue for you. One way to boost the authority
of your website and improve its ranking positions is to build links.
Link building is a balancing act. In the past there has been an emphasis on the
quantity of backlinks that are built to your site – historically, the more links you
have coming into your domain, the higher you will rank for your relevant keywords.
Now, however, the search engines are focusing on the quality of your inbound
links. Backlinks are still used by search engines as an indicator of the popularity
and importance of a webpage, but a wider variety of factors play a part in the
influence a particular link has on a website’s rankings.
