SEO

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Is User Experience a Ranking Factor in Google Now?

Google Potentially Using Bounce Rates to Downgrade Sites User experience (UX) has always been important for attracting more visits and…

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5 Ways SEOs Can Use Machine Learning

How Can Machine Learning and AI Improve Your Processes? Advances in machine learning and artificial intelligence can optimise your SEO…

Don't Panic

Why Do Search Positions Fluctuate So Much?

New Content Can Cause Extreme Fluctuations Google’s John Mueller has recently been discussing the question of SERP fluctuations. And as…

CRO analysis

How Conversion Rate Optimisation (CRO) Improves Business

SEO and CRO: why the two practices now go hand in hand We discuss why conversion rate optimisation is now…

future of seo

Freelance SEO Trends, Tips and Changes – Spring 2018 Update

A Look at the Future of Search The SEO landscape is constantly evolving. What will be the biggest trends and…

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New Year, New Marketing Strategy?

Marketing Trends for 2018 The digital marketing landscape evolves with each passing year. What factors will you need to consider…

website reviews

Why Online Reviews are Vital for Better Search Rankings

We discuss the findings from LocalSEOGuide’s latest report, which confirm that online reviews are now heavily contributing to better search…

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Mobile-First Index Set to be the Way Forward for Google

According to industry chatter, Google has been testing its mobile-first index live within its search results in the last few…

canonical

Canonical Links: What Are They and Why Are They Important?

Last month an ecommerce website came to us requesting an SEO audit to help highlight any issues that are holding…

What Was the June 25 Google Update?

Update Rated 9.5 is Among Most Significant Seen This Year Google issues updates every day, but according to commentators in…