The concept of digital marketing for estate agents and letting agents has changed beyond measure over the past few years, and nowhere more so than in the property hotspots of Essex and London. Not so long ago, residential sales and lettings adverts were placed in local newspapers and that was an end to it. Then came along property search engines like Rightmove or Zoopla, which although make selling much easier, every estate agent is competing to get more properties listed.
However, having property on third party websites like these does nothing to help property investors find your property management services. Our SEO for estate agents service aims to get your site ranking on property searches to attract property investors, tenants and sellers.
Getting Your Estate Agent Website Right
There are several steps to improving SEO for rental agents, and estate agents, and we will take you through each one, a step at a time. The first is to get the site right. Our Essex web design team has specific experience in building websites for estate agents and property management companies based in Essex and the South East. They know what works and what doesn’t and will be pleased to take a look at your current site and come up with any suggestions.
Getting the site right is not just about what is on it, but also how it is presented. Most people use a smartphone to search the web, so mobile site optimisation is crucial. If your site isn’t mobile-friendly, it will affect your SEO and deter potential clients.
With the infrastructure in place, we can then help you work on generating the best on-site content to attract new investors. Our team of writers has expert knowledge in blogging for estate agents, and we will create interesting and engaging articles about the local area, the property market, property investment tips and a variety of other topics that will get more traffic passing through your site.
Social Media Management
More than two billion people around the world are on social media, and you can be certain that this includes the vast majority of those looking to buy, sell, rent or let property in London and the south east! Social media engagement is vital to reach the right people, and at Freelance SEO Essex we have years of experience in handling social media management for estate agents to optimise your sales and property management promotion.
PPC for Estate Agents
In a competitive market, Pay-Per-Click (PPC) advertising is one of the most important tools at your disposal to kick start your online marketing campaign and make a big difference in a short time. It is an important strategy for estate agents and letting agents to use, but to be truly effective, needs to be balanced with organic SEO strategies too. Getting the balance right is not always easy, but this is where our knowledge of SEO and PPC for letting agents and estate agents can combine with your knowledge of the local market to create a perfect strategy.
Our digital marketing for property agents and estate agents will help you boost your web presence. As well as helping you save on advertising fees, a strong digital presence is essential for strong letting agent marketing and is how to attract landlords in the modern buy-to-let era.