Whether you’re a beginner or are more experienced, for businesses looking to start social media marketing there’s always something new to learn. Since conducting our social media Q&A on Instagram, we thought it would be an excellent idea to share some of your questions and answer them in detail here!
If you have further questions related to social media management, feel free to contact us today.
Yes, this is one of the key factors we always recommend to our clients. Always ask yourself what your aim is by following a social media plan, whether that’s generating enquiries or boosting brand awareness.
Social media marketing has a variety of positive effects on your business. By getting your brand out on social media, not only are you improving brand awareness & identity, but are also increasing your reach to potential leads. Here are some more reason why social media is important:
- Increases brand awareness
- Improves audience engagement
- Boosts traffic to your website
- Builds brand loyalty
Achieving business growth via social media channels is all about engaging and interacting with your audience. Always ask questions in social posts, conduct a poll or quiz based on your industry, collaborate with other brands and most importantly, respond to comments!
When it comes to social media platforms, most people recommend ‘the more the merrier’. However, when it comes to brand development and social media marketing strategies, always bare in mind the audience you trying to target, as this will vary among all social media channels. Below are some of the most popular platforms you can use:
Which would you recommend we do for Facebook – boosted posts or ads?
It’s always good to have a mix of Facebook boosted posts and ads, however for a majority of our social clients, we’ve seen a greater success rate for accounts who use Facebook ads rather than boosted posts.
Although, this is completely dependant on your social campaigns aims and objectives. If you’re looking to increase the reach or engagements of one of your organic posts, we’d suggest boosting!
When is the best time to post and how many times a week should I be posting?
Scheduling your posts is key if you’re looking to maximise the number of likes, comments and shares you receive. We usually recommend posting on your social channels on lunch hour and/or hours after work, as this is when audiences are most likely to be active on social media channels.
We suggest posting between 3-4 times a week on your social media platforms. However, if you struggle with creating content or having the time to post, a social media agency is a great way to remove this from yourselves, creating and uploading the posts for you.
For more information regarding social media or our social media services, please contact us now and a friendly member of our team will be in contact with you.