What Kind of Links Should You Be Building in 2020?

Why Link Building is Important, and How We Can Help

Link building is a crucial part of any SEO strategy – and there are some distinctly different links that you should be focusing on.

Link building is crucial to good SEO, and there are a number of different kinds of links that you should focus on. We’re the experts in SEO Essex clients trust, and we’ve put together a quick guide for you.

Recommendations from other businesses

Recommendations from other businesses are really helpful, and will help you to boost your SEO. If you already have good business relationships, then building these inbound links is going to be quite straightforward. All they’ll need to do is provide a link to your site from theirs, and thinks will be perfectly set in motion. By reaching out to even more businesses, you can continue to establish these connections.

Trade publications

Trade publications are also a valuable resource when it comes to link building. Almost every industry has their own specialist publications – and if you offer to contribute to those, you’ll have an arrangement that suits everyone. They’ll have some great content from an expert in the field, and you’ll benefit from an inbound link in the by-line of your piece. So make a note of any sites now!


Bloggers have quickly become the taste-makers of today, and they wield considerable influence and have real prestige. Be sure to develop relationships with bloggers in your field (e.g. food bloggers if you are a cookware firm), publish great content on social media to encourage them to link back to your site, and reach out to them whenever you have a new piece of content you think that their followers would like to see.

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News sites

Mentions in newspapers still carry just as much weight as they did years ago. The easiest way of earning a mention on a news site, whether it’s national or local, is to do something that’s newsworthy. Some newspapers even publish sponsored content if it’s something that they think their readers would be interested in, so that’s something that is worth exploring as well.

Internal links

Internal links are some of the easiest to build, but they are also some of the most effective at improving your SEO. Internal links are used to determine the value of content – as the more links an important page receives, the higher it will rank on search engines. We’ll help you to identify which pages would benefit from this, and we’ll go about building a solid network of internal links using high quality content.

We’re here to help

If all of the above seems a little overwhelming, then we are here to help. As SEO experts, we know our stuff when it comes to link building. We’ll be able to work with you to determine which links you need to start building. We have lots of connections that we can put to good use right away, putting you on the path to SEO success as soon as you start working with us.

Contact us today

If you want to find out more about us and the SEO services that we offer, then please do get in touch with a member of our team today. We’ll give you all the information that you need, and we’ll start formulating a plan for your site right away.

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