Why Now is The Perfect Time to Focus on Your SEO

Be Ready to Resume Business On Your Terms

Many businesses have had to shut their doors during these tough times. However, that doesn’t mean that they should fall silent online.

COVID-19 has changed the way that many businesses have had to operate, but that doesn’t mean that it’s time to relax your efforts when it comes to SEO. Here’s why it’s still so important – and where you can find some of the very best freelance SEO experts the industry has to offer.

Unforeseen circumstances

At the start of the year, many businesses had big plans and were full of enthusiasm. However, the coronavirus pandemic soon stopped all of those endeavours in their tracks. Many businesses had to trade in a totally different way, while some were forced to close altogether. There hasn’t been a more challenging situation for UK businesses in living memory, and the future still looks far from certain. However, adapting to these new times is key.

A change in customer behaviour

As the lockdown confined many people to their homes, their shopping habits changed dramatically. Online supermarket shopping slots were suddenly booked up for weeks in advance; and Amazon’s huge rise in orders saw Jeff Bezos grow his already impressive fortune by $34.6 billion. As we have all turned to online shopping, SEO has never been more important for businesses looking to stand apart from their competitors.

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Continue to focus on SEO

If you have had to stop trading, it can be tempting to take your foot off the pedal when it comes to your online efforts. Right now though, SEO had never been more important. Stores like Primark, who have had to shut their stores and do not currently offer an online shopping service, have continued to keep their site and social media channels updated during the lockdown. This has continued to boost their SEO, even though they aren’t trading.

Be ready to reopen

Keeping a hand on the tiller when it comes to your SEO will put you in a really strong position when the time does come to reopen. Continuing to keep your site updated with fresh, current content will also help you to stay fresh in those customer’s minds, so you will be the first company they turn to when you are able to do so. Additionally, if a new customer searches for your products or services, your site will appear towards the top of those all-important search engine results.

Call in the professionals

At such a crucial time for your business, it makes sense to call in real experts in the field. Freelance SEO Essex are industry leaders when it comes to SEO services. They’ll talk to you about what you want to achieve in the coming months, and they will put together a strategy that works for you. With rolling monthly contracts available too, they won’t tie you into a long term contract like some other companies in the industry. You’ll be in the safest possible hands.

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Invest in your future success

There is so much to gain from continuing to focus on your SEO in these times. Whether you are a new business or have been trading for years, the Internet is a vital tool for connecting with old and new customers right now. So what are you waiting for?

Read more: 6 Things You Need for Optimising Your Site »